A sales organization working with around 350 retail outlets needed a consistent way to monitor dealer performance, stock levels, and target achievement across its retail network. Management wanted a daily steering view that would support transparent benchmarking across outlets, brands, and channels, while retailers needed direct visibility into their own operational performance. The challenge mattered because reporting had previously been fragmented, partly Excel-based, and not designed for fast network-wide comparison. In addition, the solution had to remain fast and usable despite high data volumes and different business logics across retail formats and sales channels.
